Strategy Structure and Results since 2000
Marketing & Generative AI Mentoring for Business
Richard Dawson
What Clients Say
Client Testimonials
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''We can’t thank Richard enough here at PCC for helping us with our Digital Marketing and helping us grow towards where we want to be. He has helped us target the right type of client, define our message, and keep us focused and motivated. We strongly recommend that other businesses like ours who want to grow speak to Richard about how he can help them.''
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We started working with Richard late last year, a few months before we launched Femme Health, our e-commerce brand, in January 2024. The three founders, Stef, Sarah, and I, wanted to get some clarity about our Digital strategy and stay focused on our plan. He helped us build our confidence and was generous in sharing business ideas, and process improvements. Richard provided accountability and was great at questioning decisions and actions. We are now at a point where we have additional inhouse resources on board and the three of us can focus on brand building and creating content
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I started my journey to becoming a full-time journalling guide, wellbeing resource creator and author in late 2022 but had trouble finding direction. I wanted to work with someone who could help me clarify my offering and formulate a consistent and effective digital strategy. I had done a lot of thinking and planning and wanted to work with a coach who could help me define my approach to implement my plan. Richard helped me prioritise my marketing activities and develop a consistent online presence. He was generous in sharing business ideas and made suggestions for process improvements. While working together, we focussed on a digital content strategy and fine-tuned my ideal client and social media platforms. Richard provided accountability and was great at questioning decisions and actions. He made a real difference in getting me to knuckle down and stay committed to my strategy
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Richard has played a pivotal role as my Digital Marketing Coach in my business journey. I value his unwavering support and guidance. His expertise in crafting effective digital marketing strategies has significantly helped me grow my business. What sets him apart is his marketing knowledge and his role as a mentor. I value the confidence, motivation and accountability he gives me
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'I started working with Richard in March 2023. I like the focus, motivation and confidence he gives me. My work is technical, and he has been able to help me define very clearly what I do and explain it well to clients and prospects. This has grown my business and bridged the gap with our branding and design partners so they understand my requirements more clearly
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‘‘I had tried several other ways of marketing my business with mixed results and at a high cost per customer.
I wanted to expand my business by winning larger commercial consultancy contracts in the Construction and IT infrastructure sectors and no longer be 'on the tools' full time.
I have exceeded my goals in 2021 2022, and 2023. We have some challenging targets for 2024, and I look forward to beating them again!!
Richard has worked very closely with me, and he quickly identified that the best way to grow my business was to use LinkedIn to target prospects more effectively.
I'm now posting high-quality, engaging content on Linkedin; I have more than tripled my network of targeted connections and, most importantly, landed some key customers.
I'm extremely busy and growing a business very quickly. I have clients across the UK now. It's great that Richard helps me stay focused, keeps things in perspective and gives great advice. He is a crucial member of my team and a trusted business adviser.
If you are a business owner who wants to take your business to the next level, I strongly recommend you speak to Richard ‘'
Tim Stewart
Connectivity Infrastructure Ltd
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As a Global heating hot water and renewables market expert with more than 30+ years of guiding Businesses and Investors in the transformation of the industry.
I wanted to use my experience as a former Director of Bosch Thermotechnology, ICOM and Rinnai Corporation of Japan to develop my client base and help heating and hot water businesses adapt to a zero-carbon future.
Richard was recommended to me by the local Chamber of Commerce in 2020. I wanted his advice on how best to reach my target clients in a challenging post-pandemic landscape. I knew that my digital profiles needed a revamp, my skills needed a refresh and that I needed help to understand how to use LinkedIn more effectively.
The first thing Richard did was to show me that my LinkedIn profile needed to reflect my skills and experience more effectively and be focused on my target clients. I am now posting high-quality engaging content on LinkedIn, I have increased my network from 350 to over 2,000 targeted connections and most importantly I have acquired some key clients using the techniques he showed me.
My LinkedIn profile is now where my clients and potential clients can see how I can help them. It gives them reassurance that I have the experience and expertise to guide them through the transformation of the industry to 'net-zero carbon. Richard helps me stay motivated and focused on my digital marketing goals.
If you are a consultant who needs help growing your client base, I strongly recommend you speak to Richard’’
Geoff Hobbs
How does working with me help your business grow ?
Nearly every client I meet is doing some digital marketing typically though they don’t have a clear strategy and they aren’t doing the right things to meet their goals consistently. A good strategy consistency, patience and persistence are core ingredients in a successful recipe for success in Digital Marketing and many other things for that matter.
I work with business owners, company leadership teams, and the outsourced professionals ( like Digital Marketing Agencies ) they have engaged to develop.
👉their strategy
👉their processes
👉their skills
👉their behaviours
Need help with:
Growing a Business
New Business/Product/Cause
Growing your Digital Agency
I am a digital marketing judge at several national awards with 25 years of experience helping clients in a wide range of sectors with a full range of online marketing activities.