Two lessons I have learned from my rebrand !
So two lessons, my rebrand has taught me. I'm Richard, Richard Dawson, I’m a Digital Marketing Coach.
This is my weekly digital marketing update. So this week, as I said, I thought I'd talk about my rebrand and some lessons I have learned. My new website hopefully goes live next week, I've given about 30, or so people a preview of it if you'd like a preview,please let me know. Message me in the comments and I'll send you a link.
I think it reflects what I do reasonably accurately and it was probably time to change things a little to do that. This time.I completely outsourced it to a branding and design expert.I got about five people to help me choose, from the three different Design Concepts that he produced.
And then from the Chosen design that we put together,I asked about 30 or so, trusted business contacts for their opinion and if there were any changes they could suggest ?
So that was interesting. It's probably ended up with a very different look and feel to the one I would have gone for. Its been quite hard to stand back and let things be done by somebody else, and not to interfere too much.
That's been quite hard to do, but it probably been a good thing. I've really taken two lessons from this process. First, I have taken my own advice and got an expert in and trusted them to get on with their job and left them to it.
The second lesson is that it doesn't really matter what I think it matters more what my target audience think. So that's the principal I've gone with. I'm confident my rebrand will work well ,but we'll see wont we ! So if you'd like to take your digital marketing to the next level,why don't you get in touch with me? Look on my website Cheshire Digital Marketing for my coaching programmes or of course, you can get in touch with me in the usual ways on Facebook,Twitter and Linkedin.
It would really help me if you would like, comment, share and subscribe wherever you see this video.I really appreciate you watching all the way through to the end and I'll see you next time.
You can see the video version of this update HERE
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