What do 'Doomscrolling' and 'Sea Shanties have in common ?

Five Google search trends that have caught my eye in 2021.

I'm Richard, Richard Dawson from Cheshire Digital, I’m a digital marketing coach. This is my weekly digital marketing update.

So looking back at the search trends in 2021, on Google, we can see some interesting social and political change that gives us an insight into that and that in turn relates to the way that we do business and the environment for businesses.

So it's worth looking at those things to see the way things are moving. So here are the five trends that caught my eye. There are many others but these ones particularly jumped out at me.

The first of these is the amount of ‘Doomscrolling’. We all do it. ‘Doomscrolling’ for those of you who don't know, is continually reading, social media, online news in times of distress looking for and anticipating more bad news.

It’s a very common thing. It was big in January and February and it’s making a bit of a comeback in December. The second trend was to ‘affirmations’ people looking for affirmation be that in terms of money, success, good health, love. The third trend was searches for ‘soulmate’ this was a record high.

So people are looking for a connection. The fourth trend may or may not be connected with the first three, but there was a big trend in searches for ‘sea shanties’.Now I think the connection there is that sea shanties come from a tradition of hundreds of years in communities that are used to adversity and natural disaster. The ‘Perils of the Sea'' as they call it and I think that's possibly why that some of these traditional seas shanties have been revived on. TikTok and Instagram and have trended . The fifth trend may or may not be , connected with the above four but it caught my eye. There has a big increase in searches for ‘how to start a business’ outranking ‘how to get a new job’, perhaps an indication as we saw in the first year of the pandemic that there were people re-evaluating their lives.

Looking to make a change and searching for how to start a business and make some big changes. So if you would like to know more about Google Search Trends and perhaps more, generally Digital Marketing. Why don't you look up my coaching programs on my website? I have two of them at the moment, with more to come search for ‘Richard Dawson, Cheshire Digital’ and you'll find them. You can also look me up on Twitter, LinkedIn or, Facebook and message me.

Let's have a chat, see if I can help. It would really help me If you would, like, comment, share, subscribe, wherever you see this video. I really appreciate you watching all the way through to the end. This will be my last weekly update of 2021. So please do have a great Christmas, a great New Year as well, a good celebration, some peace, quiet, rest and be ready for the challenges of 2022. I'll be back then. So I'll see you next time.

You can see the video version of this update HERE

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