Are you PUSH or PULL?
๐ Are you PUSH or PULL? ๐
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This time last year, I bought a reMarkable tablet (it's been a game changer - review to come soon ). It took me about six months to decide to buy it.
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Before deciding, I read through and watched several online reviews (mainly YouTube) to ensure I made an informed decision.
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I could feel myself being โpulledโ into their Marketing Funnel. At the same time, I was on the receiving end of plenty of push marketing - emails and targeted social ads from ReMarkable.
โกPush marketing, or outbound marketing, can lead to quicker sales and is powered by what you push out to your audience via your marketing. Pull marketing, or inbound marketing, starts internally and is focused on building and perfecting a marketable brand for new and existing customers.
โกSo, is push or pull marketing more effective-which works best?
โกIt depends on which method best fits your business, your brand and how you want to approach customers. Of course, like reMarkable, you could try both and have a push-and-pull marketing strategy.
๐How about you? Are you 'push' or 'pull'? What's worked best for you?
โจIf you need a Digital Marketing Uplift ๐ I help business owners and their teams Feel Focused >Find Their Purpose >Be Sure of Their Brand using Uplifting Coaching, Mentoring, Training
Get in touch ๐Richard Dawson if you need a chat or book a free chat with me on LinkedIn
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