The journey from prospect to customer

The journey from prospect to customer involves between 20 to well over 500 marketing touchpoints on average 👇

The typical B2C consumer sees 5,000 touchpoints per day. Our brains filter which ones we consciously remember.

Touchpoints can include

Online advertising,

Print ads,

TV commercials

Social Media Content and engagement (organic, influencer, and sponsored posts),

Virtual and in-person events

Sponsorship

Blog posts

Podcasts

Video Content

Your Website

Email campaigns

What does this mean, and why is this important?

1. All customers are different. They are not always ready to buy.

2. Consistency is key - the 500th time they see your content might be the trigger to buy

3. Your content needs to stand out. There is a lot of competition for their attention

4. Your branding needs to be strong

5. Your messaging needs to be clear, showing how you can address their pain points

What do you think? I'd appreciate your thoughts.

✅✨If you need help with your touchpoints, please feel free to reach out. I've been a trusted Digital Marketing Adviser for 23 years

I advise and coach ambitious businesses to help them hit their 🎯

Get in touch 👉HERE. ✅ If you need a chat about your growth plans

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