Knowledge Hub

I publish free content every week on a wide range of Digital Marketing topics.

My aim is to help Business Owners and their teams to improve their Digital Marketing and achieve excellence and best practice.

I publish updates on LinkedIn 3- 4 times per week (including my ‘signature’ video update) and a blog post here once per month. I upload a selection of my weekly videos regularly to my You Tube Channel.

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I publish a selection of the best content on this page the most recent articles are at the top so have a good scroll down to find what you want. If you need more advice or a chat use the button below to book a chat.

October Update: A Pattern Interrupt
Richard Dawson Richard Dawson

October Update: A Pattern Interrupt

In business, we also have behaviours and outcomes we need to change. In Digital Marketing - a 'pattern interrupt' is a great way of getting more sales. You might try a completely different subject line type to give a simple example in your email marketing. In Sales, there is a well-known example of this where the salesperson says, ''‘Look, I am sure you already have a provider and are looked after by your current suppliers, but…

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