October Update: A Pattern Interrupt
A 'Pattern interrupt' is a way to alter a person's mental, emotional, or behavioural state to break their typical habits. Think of it as an unexpected act that jolts them into another state of mind.
Originating from neuro-linguistic programming, pattern interrupt involves recognizing an unwanted pattern, disrupting it, and leading someone to the desired behaviour. Psychologists use pattern interrupts to break people out of unwanted or unconscious responses they've developed over time. So instead of zoning out on the couch after work, you grab your gym shoes and go for a walk.
Have you ever tried a pattern interrupt? Did it work?
In business, we also have behaviours and outcomes we need to change. In Digital Marketing - a 'pattern interrupt' is a great way of getting more sales. To give a simple example in your email marketing, you might try a completely different subject line type. In Sales, there is a well-known example of this where the salesperson says ''‘Look, I am sure you already have a provider and are looked after by your current suppliers, but…’
You may have noticed that I do try hard to persuade people to use Video in their marketing, but it's difficult to do that. Businesses find it hard to start for all sorts of reasons, from worrying about finding ideas to having the right equipment to not being confident in front of a camera. It's a pattern that needs to change as Video is by far the most effective of content to generate engagement and sales. That's why virtually every larger brand invests more than 25% of its Marketing budget on Video.
So I've developed a 'pattern interrupt'. I'm co-hosting a webinar called START your Video Marketing for 30 minutes at 12.30 on Friday, 4th November, with the amazing Katie Nuttall 🐙Chief Dreamer at Majestical - Seriously Good Creative. It will break down the barriers stopping you from doing video marketing. By the end of it, the barriers will be gone, and you will have started!!
It's free, but places are limited, so early booking is advised. You can book here.
This month I have posted about everything from growing your followers on Instagram, how to gain confidence in your Digital Marketing to whether or not you need a website. I make posting good quality content consistently a priority. I hope people have enjoyed my updates and found them useful; the feedback I get suggests they do! You can see these on my BLOG or my YouTube Channel.
Well, that's it for now. I'll speak to you soon, and you know where to find me in the meantime if you need me.
I'll be in touch again soon!
Richard
I help clients with
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Digital Marketing Mentoring
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