How to Recycle and Repurpose your content.Why it works! What not to do !!

So recycling or repurposing, your digital marketing content, I’m Richard, Richard Dawson, a Digital Marketing Coach.

This is my weekly digital marketing update. So as promised this time, we're going to talk about content, recycling, or content repurposing. You hear both those phrases used. They mean, the same thing, essentially. It means re-using your own existing content.

A quick word of warning. It’s not repurposing other people's content-copying & pasting it and making some minor changes. It's your own content that we're talking about here. A very important distinction.

By re-purposing it in a new format you can expand its reach gives it a longer lifespan and brings you more business. It’s really that simple. So two ways, you can repurpose or recycle your content.

The first of these is to create new iterations of that content. So new formats. maybe cut a longer article or blog into shorter posts on various topics within that blog. Or post social media content from another Channel out of sequence. So posting something on LinkedIn this week. And next week, take the same post and put it onto Facebook.

It might be, for example, turning a post or a Blog into an infographic, which is a very different way of using that content . Or for example, turning a blog or a post into a discussion or a poll. So, there are lots of ways you can take existing content and iterate it in a slightly different way that can really help you.

Secondly, there's reposting old content. This is much simpler really. That means, for example, you put out a LinkedIn post or a Facebook post this week, and you simply repost exactly the same thing in a few months’ time. That’s providing the content is ‘Evergreen’ that is its content that won't date for example.

So that's repurposing or recycling, your content. Next time. I think we're going to look again at Tik Tok. The reason for that is that it's really developing very, very quickly. It's becoming a serious and mature social media platform. Nearly every Business to Consumer brand is on it and a lot of Business to Business brands are on it too.

So it's becoming really important. So we'll have a quick look at Tik Tok next time. So if you want to repurpose, your content, use the best digital marketing to grow your business, or maybe you just don't want more sales. you just want more of the right type of customers!!

Get in Touch! You can find me in the usual places via my website, which is ‘Cheshire Digital Marketing’ or you can go to LinkedIn, Twitter or Facebook. Find me there and message me.

So, if you're ready to grow, I'm ready to help. Speaking of help- you can help me by liking commenting sharing and subscribing wherever you see this video.

I really appreciate you watching all the way through to the end. And of course, I'll see you next time.

In the meantime, if you want to get good at digital marketing. You want to grow your business. You want the best types of content. Why don't you get in touch with me?

Find me on LinkedIn, Twitter or Facebook or by searching for ‘Richard Dawson, Cheshire Digital ‘ and you’ll find my website with my coaching programmes and some additional content that can help you.It would really help me, if you would like, comment, share and subscribe wherever see this.

I really appreciate you watching all the way through to the end of the video. And of course, I'll see you next time.You can see the video version of this update HERE

You can find my Digital Marketing Coaching Programmes on my website HERE,

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