The 5 best types of LinkedIn content, part 1.
This is my weekly digital marketing update. So this week, I thought I'd look at the subject of the 5 best types of LinkedIn content, part 1.
Today I thought I'd talk about the first two types of content as part one and next week. I'll talk about three and four. And finally,
the week after I’ll talk about number five, which is Polls, These are quite controversial so I want to talk about those in a bit more depth the week after next. So, if you are putting together a Content plan for LinkedIn, there are five types of content to use. These are the first two.
The first is education and information so educational, informative, posts. These might be about industry news, or about what's going on more widely in relation to your subject area. It might be about trends or it might be some advice.
The purpose of those posts is to position yourself as an expert, in what you do, a ‘Go To’ person for your subject area. The second type is the’ behind the scenes’ post. So really, these are things, like a picture, a behind-the-scenes video, or something about a team member that you didn't know, that kind of thing.
The purpose of these is to give some personality and some authenticity to your brand, whether you're a team of people or an individual. That's really important because it helps with the connection that people make with you. And the way that people relate to your content. So those are the first two, I'll cover three and four next week. And number five, the controversial one Polls, the week after!
So if you want to ‘get good at digital marketing, you want to grow your business and you want to have the right types of content in your digital marketing. Why don't you get in touch with me? Find me on my website, which is Cheshire digital marketing, or alternatively, you can connect with me on Facebook LinkedIn, or on Twitter. It would really help me if you would like, comment, share and subscribe wherever you see this. I really appreciate you reading all the way to the end and of course, I’ll see you next time.
You can see the video version of this update HERE
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